small business branding

How to Make a New Product Feel More Premium

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TLDR A premium product does not need expensive packaging or an elaborate unboxing routine. It needs to feel intentional. The goal is not to make the product look expensive for its own sake. The goal is to make its quality easy to recognize. Customers start evaluating a new product before they use it. They notice … Read more

How to Use Stickers as Package Freebies

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TLDR A free sticker can make an order feel more thoughtful without adding much weight or complexity to the package. The best package freebies are useful, attractive, easy to understand, and connected to the customer’s interests. Choose a design people would keep even if your logo were slightly smaller, then place it where it will … Read more